Who is reading your books?
A recent article reminded me of the extreme importance of authors, especially indie authors, to become business people as well as writers. If you don’t know who your audience is you are unlikely to promote your work to the right readers, thus losing out on a significant following and wasting valuable time.
Romance Writers of America is one good source for finding demographic data on readers. Another is Bowker, the company who provides ISBNs. Andre Cruz, at The Word, recently posted the following, useful information.
I would appreciate any other resources you have for uncovering reader demographics.